The explosion of data has generated unprecedented opportunities for organizations to gather insights that yield breakthrough successes unlocking the information lying dormant within these massive datasets is a puzzle that continues to grow in size and complexity, requiring new approaches to data storage, organization and analysis. Traditional statistical methods are often unable to address these challenges. New predictive analysis techniques allow us to explore the wealth of data that companies are accruing, find new relationships, understand their meaning, and help clients to be able to use the information in way that benefits the company to predict outcomes in ways that were unthinkable just a few years ago!